when I was a wee tike in the early 70's there wasn't much around - the big deal for boys was GI Joe.
had the helicopter, the jeep, the HQ, the underwater sub-scooter thing, white tiger hunt set, the mummy set. the Joes were cool. then there was the kung fu grip Joe, eagle eye Joe and Bullet Man the Human Bullet GI Joe. life was good.
I had some of the first Mego superheroes when they came out. I distinctly remember the original Mego Batman had a removable mask and when he disappeared / got lost / was eaten by the dog and I got a new one I remember being angry that the mask wouldn't come off. they original one is probably worth a fortune now.
hell we had to be happy - that was all we had back then.