Not much of a forum writer, than I am a reader but I like where these posting are going on this question that brings to light the future of a great toyline and our new custom fodder reserves.
Yes, Hasbro has released news at SDCC 2010 of the return of Legends in 2011 - 2012, not because they are being loyal to the fans, but mostly because those will be Marvel movie heavy years with Thor, Cap, new Spidey, and others coming to the silver screen that will bring more household recognizability to characters otherwise unknown to the regular person on the street and in turn bring them more money, can't find blame with that because that is what the game is all about in the end ain't it. In the end we customizers get new Loki', Thors, Caps, Spideys, and any other characters that might show up in these movie and if were lucky some that aren't. I personally am not to excited about the new TRU exclusive 2 packs filling the void of a legend-less world mostly because it's like Hasbro throwing the loyal fans dog scraps and saying "this is what we are capable of selling to you in waves like 3 times a year, but this all you will get until we feel like giving you more" I'm still going to buy them just that TRU sees that Legends still bring in the business and doesn't give up on non-movie Legends like all the other retailers have. I personally denounce those 3 3/4 universe figures because it's a cool idea that should have been implemented like 20 years ago. Do you know how awesome it would have been to have GI JOE sized Marvel figures when I was young, having Thor and Cap helping Duke storm the Terrordome or having Wolverine battle Storm Shadow and Zartan, but now I'm too old to appreciate this line other than to display them or customize them and an $8.00 price is kinda pricey when regular Legends with BAF piece is like $10.00.
DC Universe Classics, a great line that the DCU has been deserving for decades, but for me the problem is in the pricing and what i'm getting out of it. They started out at $11.00 to remain competitive with Legends prices, but because Legends for all intended purposes no longer exist Mattel starts charging $15.00 at retail and like $18.00 online for as Redmist said 90% reuse of the same figure. $15.00 gets the average customizer an awesome headsculpts, great characters acurate accessories /capes/wings, strong plastic mostly same body bucks (if you customize in DCUC), a pin LOL, and a BAF piece to a slighty larger hit or miss figure (I can't get a giant Anti-monitor or Doomsday, but I can get an Imperiex, Chemo, or a Valadus...REALLY) I only buy figures from this line at retail if I enjoy the comic character and then I get the rest buying cheap lots off the Bay. I personally think while this is a great line and getting better with the new double jointed knees and elbow they still are not Legends.
Leafman343 posted a great comment about company profitablity both for the retailer and toy company. This is a good point that figures that aren't known by the average kid/collector/adult won't sell, but in reality that was magic behind the history of Marvel Legends. a fifth tier toy company by the name of Toy Biz with the licence to make Marvel figures (mostly because they were inleauge with Marvel Comics) enjoyed a lengthy ride of profitability on these 5" toys that sold mostly because of animated series they are based on than the comics they originated from, but boy the oddball characters they dare put out in waves during this time for comic fans was astounding and appreciated. Then the Marvel Animated series' dried up and nothing but reissues and kitbashes for years. Then came two waves of Spider-man Classics with multiple points of articulation, detailed stands, and a relevant comic reprint for $8.00. With these figures selling out the Biz thought to use the same formula to bring other Marvel characters into an adult comic collector only toyline, so no more having to dumb down a character's costume or accessories for kids. At a $10.00 price point it was a rollercoster ride of profitability through the waves of figures 1) sold very well. 2) not so well, 3) sold well, 4) overproduced; not well at all and because of series 4, series 5 through 8 that had some awesome figures were underproduced. Then came the BAF series 9 and 10 sold out everywhere and now retailers now knew the selling power of Legends, series 11 was overproduced and featured vehicles instead of a BAF sold, but did not go over well with the fans and retailers as figures sat on the pegs, series 12 went back to BAF and was a very confusing wave for fans as almost every figure had a variant even the BAF figure, but in the end it helped sell the wave. Because of an oil shortage and gas prices going through the roof, the BAFs for series 13 through 15 became smaller. Series 13 overproduced was an all villian wave that a brave experiment by Toy Biz in the selling power of Legends and in unknown characters, the experiment slated to fail by many fared pretty well. Then came the news of the Hasbro sale that made Toy Biz rush series 14 and 15 out of the factory so fast that waves started showing up at outlet stores before actually retailers/toy stores/comic stores and between all this a Walmart exclusive 11 figure Giant man BAF series that couldn't even be seen on pegs that is how fast they sold out. Many tie-in figure lines came out of Marvel Legends through out the years some did very well like Face-off, Icons, Spider-man classics, and X-men, while others did not like Hulk, Fantastic 4. At the end of the day for the $10.00 a relatively unknown toy company called Toy Biz was charging for their Marvel Legends, we got an awesome super posable, "most of the time" comic accurate figure, flight stand, reprint comic, relevant Marvel figure BAF part, character "mostly" accurate weapons/pack-ins/display base/items, display backboard with stand. This is why I try not to write on forums I get real longwinded with facts and stuff. If you take anything away from my ramblings is that it's sad that we have to settle for scraps or weird future toy promises or outragously priced figures, When Toy Biz showed us that we could get alot for $10.00 and regardless of character known and unknown choices Marvel Legends were still profitable and sold well all around. We just settle with what Hasbro and Mattel gives us, well at least we have customizing....long live the customizers of the world and two middle fingers to big toy companies that we must with regret buy from.