What's with the super high price on Marvel Select Loki?

What's with the super high price on Marvel Select Loki?
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Action Figure ChatterI happened to see several on sale for over $100 US--a great figure but WTH?! Has it been that rare? I also saw one on TRU for like $22!

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Posted by
Dr.Zom on Saturday, August 10, 2013
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Star Trek on eBay