I have a few street sharks that need some touch up. But their main body is a soft rubbery/latex material and I was curious how would I go about painting that
If your going to use a normal brush add some liquid latex to the paint, that way it will flex and won't crackle. An airbrush could work too, I used an airbrush to paint capes before I heard about the latex method. Make sure not to over do it on the paint though, if you spray too much on it will crackle. A light coat or two will do it. At least in my experience.
Might try that