Yes, Goo Gone is the product to use. As an additional note, I will add that when a price sticker peels off incompletely, leaving a thin paper film, it is a good idea to soak that film with Goo Gone. After a minute or two, the paper film can be scratched off easily.
I use a hair dryer to heat up the sticker so it pulls off easily. Then use lighter fluid to remove any residue. Works perfect every time and you can't even tell there was a sticker on it.